- Visit sdgirlscouts.org and select the My GS tab.
- Log in with your Girl Scout email and password.
- Select My Account (top) and then gsLearn (left).
- Select the Content Library tab (left).
- Enter the word “brand” in the search field and select the Brand Ambassador 101 for Volunteers training to begin.
Branding 101 for Girl Scout Volunteers
Few brands are strong enough to be identified simply by a color or a shape, but we have both the unique shade of "Girl Scout green" and the singular Girl Scout Trefoil symbol working for us. These much-admired elements, combined with consistent and accurate language, ensure recognition of the Girl Scouts brand. Help solidify our identity by using the tools below and be sure to review our Branding 101 Volunteer Booklet.
Creating Branded Items for Resale
You cannot create Girl Scout branded items as a money earning project. See the money earning application for ideas of other money earning projects.
To produce branded materials for resale at cost (e.g. troop shirts, encampment patch, etc.), a GSUSA licensed vendor must be used. Designs must be approved by council by submitting the Branding Permission Request form.
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Brand Ambassador 101 Volunteer Training
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Brand FAQs
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General Guidelines
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Language and Wording
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Colors and Fonts
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Logos and Graphics
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To request a high-resolution file of the trefoil or the GSSD lockup, email marcomm@sdgirlscouts.org. Please review the guidelines below and throughout this page before requesting the artwork.
When scaling artwork, do not stretch it disproportionately. To keep artwork proportionate, use the corner to drag (not the side) and (in most programs) hold the shift key.
Shapes
The new style incorporates Shapes based on the Girl Scout badges. They are the signature look to the new brand, and can be used in color with black or white text for headlines, subheads, call-outs. Photos can also be added into the shape. The one exception…the Girl Scout trefoil. To preserve its integrity of the brand, no text can be used inside the trefoil.
The Trefoil
The Trefoil is our hero. The Servicemark or logo is used to compliment the Trefoil. The trefoil should never be outlined.
- As our official brand color, Girl Scout Green should be used for the Trefoil in formal settings. It should also be used for audiences who are unfamiliar with our brand. Using a consistent color will help to build familiarity and brand recognition.
- To allow for more flexibility within the design system, the Trefoil can also be used as a supporting element using colors from the official palette. This should be reserved for environments where the audience is already familiar with the brand. For example, a Daisy Bridging flyer could use the Trefoil in River (Daisy blue).
- Do not use more than one Trefoil on a piece. It should be prominent, not used multiple times to create a pattern or design element.
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The Profiles
- The Profiles (two faces) has been retired and is now one of our legacy marks and is reserved for historical events, milestones, etc. It is not to be used to recruit or retain membership, but rather to highlight our history.
The GSSD Lockup
- The GSSD lockup is the final form of our logo, with all its elements. It should not be reassembled or reproportioned. Only GSUSA can create servicemarks/lockups.
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Photography and Other Graphics
- Use only high-quality photos and graphics.
- Do not steal! Use artwork from sites that provide copyright-free materials or create your own.
- Choose images that represent the mission, Promise, and Law of Girl Scouts.
- Send high-quality, full-size photos from your event to media@sdgirlscouts.org. By submitting images, you are giving Girl Scouts San Diego permission to use them in publicity and marketing materials and verify that all featured individuals give their consent.
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T-Shirts, Patches, and Branded Items
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Social Media and Websites
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Talking to the Media
