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Digital Cookie Platform Takes Center Stage for 2021 Cookie Program

We will remember 2020 as a year of firsts. It was messy, challenging, and unpredictable. Braving isolation and uncertainty, our girls supported first responders, essential workers, friends, and families in need.

I am so proud of my staff, girls, and volunteers for banding together during these unprecedented times. Despite uncertainty, Girl Scouts San Diego rallied to stay connected with girls and volunteers and provide them with much-needed programs. Based on state and local guidelines, we created protocols to ensure that everyone's safety continues to be our top priority, while also delivering on our promise to build girls of courage, confidence, and character.

As we embark on 2021, safety remains foremost. A foundation based on the valuable lessons and new ways of connecting we learned last year will further strengthen our resilience and support our efforts in the cookie program. There is no better time than now to teach, grow, and learn together. It is an exciting time to be a Girl Scout!

Our girls are using innovative techniques this year to market cookies in a socially distanced manner. They will rely on channels like Digital Cookie®, an order-taking website and app to help them safely and effectively manage their cookie businesses online. Moreover, for the first time, our girls will learn and utilize e-commerce technology as we partner with Grubhub’s delivery service.

Throughout this season, Girl Scouts will develop critical business skills like strategic marketing, budgeting, and resource allocation. They will set and track goals through Digital Cookie, manage orders, learn internet safety skills, and explore how to invest cookie proceeds back into the community.

This week, they begin inviting people within their friends-and-family network to pre-order and pre-pay on their personalized Digital Cookie websites. Customers will choose whether to receive their cookies directly from the baker via FedEx or USPS, or by contactless delivery from the girl (beginning Sunday, Jan. 24, when the cookie program officially begins). They can also donate cookies to deployed U.S. service members though Operation Thin Mint SM. (Read on for more about the 20th anniversary of this service project, as well as details about the exciting new collaboration with Grubhub.)

Your participation in the cookie program as a parent, volunteer, or customer offers the support we need to provide state-of-the-art programs for girls that help them grow in confidence and build skills. Thank you. Together, with the Girl Scout Promise and Law as our guide, we are setting a strong example for our girls—the next generation of leaders.

Here’s to a healthy, innovative, and productive 2021!

Yours in Girl Scouting,

Carol M Dedrich 
Chief Executive Officer

Grubhub

Innovative Partnership Announced

San Diegans can have their favorite Girl Scout Cookies delivered by Grubhub, thanks to a just-announced partnership between the delivery service and Girl Scouts of the USA. Beginning Feb. 1, consumers may use Grubhub.com or the company’s app to order cookies for delivery by Grubhub drivers. Local Girl Scouts will gain hands-on experience in e-commerce, using Grubhub’s back-end technology to track and fulfill orders and manage inventory. Find out more in this Good Morning America story.

OTM 20th Anniversary

From Girl Scout Troops to Military Troops: 20 years of OTM

Over the last two decades, Girl Scouts and their generous cookie customers have sent more than 3.25 million packages of cookies to deployed U.S. service members and military veterans (photos). To celebrate this milestone Operation Thin Mint anniversary, we’ve set an ambitious goal of sending 200,000 notes of support to accompany 200,000 donated packages of cookies. Invite your friends, family members, schools, and church groups to help! Print blank notecards or pre-arrange curbside pickup at our Balboa shop. Add a heartfelt message and colorful art, then return the cards to the shop or mail them to us at 1231 Upas St., San Diego 92103. 

Michelle Mullen

Education Executive/Longtime Volunteer Joins GSSD

Michelle Mullen has joined the Girl Scouts San Diego management team as chief mission delivery officer. “Michelle is a strategic leader with more than 30 years of experience with nonprofits and youth education organizations and a strong commitment to furthering the mission of Girl Scouts,” said Girl Scouts San Diego CEO Carol Dedrich. Most recently, Michelle was executive vice president of learning programs, products, and services for AVID (Advancement Via Individual Determination) Center. She will oversee the Mission Delivery team that includes our Customer Experience, Membership, and Program departments. A lifetime member of Girl Scouts, she has served our council in multiple volunteer roles, including service unit manager, encampment director, and lead for the Training Go-Team that advises our Adult Learning team. Welcome, Michelle!

Compelling Conversations

Mother/Daughter Duo to Share Pandemic-Era Wellness Tips

Learn the importance of sleep, exercise, and keeping your brain and gut in good health during the pandemic. During a free virtual event on Wednesday, Jan. 20, 5-6 p.m., neuropsychologist Divya Kakaiya, Ph.D. and Roshni Kakaiya, M.D. will join CEO Carol Dedrich for a conversation on the importance of maintaining psychological and physical health. Divya, a neuropsychologist who founded Healthy Within, Inc., serves on the Girl Scouts San Diego Board of Directors. Her daughter, Roshni, a Gold Award Girl Scout, is now a family medicine resident physician at Scripps Chula Vista. Registration is free.

Fran Styles

Girl Scouts Mourn Legendary Volunteer

San Diego’s Girl Scout family lost a beloved member with the passing of 93-year-old Frances Styles on Dec. 15. Fran was a dynamic Marine Corps veteran/athletic director/senior athlete who volunteered with our organization for nearly half a century, touching the lives of literally thousands of girls and adults. She was also well known to the Urban Campout guests who lined up at her archery range each year for a chance to hit the bulls-eye. Our 2020 Volunteer Celebration included the announcement of the Fran Styles Lifetime Achievement Award, to be presented annually to an exceptional volunteer with 25 or more years of service, and a video tribute to her (at 32:43). Condolences to Fran’s children (Michelle, Patrick, and Jay) may be sent in care of Girl Scouts San Diego, 1231 Upas St., San Diego 92103.

 

  • Fran Styles
  • Fran Styles
  • Fran Styles

Upcoming Virtual Events

These events are currently planned as online activities. When guidelines from the CDC, local health authorities, and Girl Scout San Diego’s COVID Safety Task Force indicate that large gatherings are safe and advisable, we will transition to in-person events. Check our website for updates and current event and activity information.