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Branding 101 for Girl Scout Volunteers

Representing Girl Scouts in the Community

Thank you for representing Girl Scouts San Diego at community events! Please refer to the following tips to help avoid confusion that may arise from recent changes in Boy Scout membership policies.

  • Use consistent language and correct Girl Scout branding, as outlined below. (Please share this information with the coordinators, spokesperson, or media representatives at events in which you participate.)
  • Wear the Girl Scout uniform or Girl Scout-branded clothing at community and school functions (e.g., parades, flag ceremonies, recruitment events, Girl Scout troop outings).
  • Ask event announcers to distinguish between the two separate youth organizations (i.e., use “Girl Scouts” or “GSUSA” and “Boy Scouts” or “BSA” rather than “Scouts” or “Scouting”).

We are happy to help if you have a question about a partnership opportunity with another youth organization or need assistance with a related situation. Contact us at 619-610-0821 or customercare@sdgirlscouts.org.

CORRECT BRANDING INCORRECT BRANDING
Girl Scouts of the USA (GSUSA) Girl Scouts of America (GSA)
Girl Scout/Girl Scouts/Girl Scouting Scout/Scouts/Scouting
Girl Scouts The Girl Scouts
Girl Scouts San Diego Girl Scouts of San Diego
Girl Scout Troop 1234 Troop 1234
Cookie Program, Fall Product Program Cookie sale, Fall Nut Sale
Earn the Girl Scout Gold Award, Girl Scout Silver Award, Girl Scout Bronze Award Win the Girl Scout Gold Award
Gold Award Girl Scout, Silver Award Girl Scout, Bronze Award Girl Scout Gold/Silver/Bronze Award winner, awardee, recipient